New Privacy Policy​​

This Privacy Policy explains how we collect, use, and share your personal data when you visit or make a purchase on our website.

​​Personal Information We Collect​​

When you visit our website, we automatically collect certain device information, such as your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse, we collect information about the individual web pages or products you view, the referring website or search terms, and how you interact with the site. We refer to this automatically collected information as ​​”Device Information.”​​

We collect Device Information using the following technologies:

  • ​​Cookies​​: Data files placed on your device or computer, often containing an anonymous unique identifier. For more about cookies and how to disable them, visit http://www.allaboutcookies.org.
  • ​​Log Files​​: Track actions on the website, collecting data including IP address, browser type, internet service provider, referring/exit pages, and timestamps.
  • ​​Web Beacons, Tags, and Pixels​​: Electronic files used to record how you browse the website.

When you make or attempt to make a purchase, we collect certain information, including your name, billing address, shipping address, payment information (credit card numbers, PayPal account, email address, and phone number). We refer to this as ​​”Order Information.”​​

In this policy, ​​”Personal Data”​​ includes both Device Information and Order Information.

​​How We Use Your Personal Information​​

Order Information is primarily used to fulfill orders placed through the website (processing payments, arranging shipping, and providing invoices/order confirmations). Additionally, we use Order Information to:

  • Communicate with you;
  • Screen for potential risks or fraud;
  • Provide promotional information about products or services based on your preferences.

External product suppliers and warehouses receive order details and shipping addresses to arrange delivery.

We work with multiple suppliers, and the companies involved in each order may vary.

For specific supplier/warehouse details, please contact us via email.

Device Information is used for:

  • Screening for potential risks or fraud (particularly IP addresses);
  • Optimizing and improving our website (analyzing browsing behavior, assessing marketing campaign effectiveness, etc.).

By using our website, visitors consent to third-party processing of their IP address for currency conversion. We also store the selected currency in a session cookie (temporary, deleted when the browser closes) to display prices in your local currency.

​​SMS Marketing & Notifications​​

By providing your phone number at checkout or via a sign-up form/keyword, you consent to receive order notifications (reminders, abandoned cart alerts) and marketing messages (up to 6 per month). SMS consent is not a condition of purchase.

  • ​​Opt-Out​​: Reply ​​”STOP”​​ or use the unsubscribe link in SMS. Other requests may not be processed. Standard message and data rates may apply.
  • ​​Support​​: Reply ​​”HELP”​​ or contact us for assistance.

​​Sharing Personal Information​​

We share data with third parties that help us use your Personal Data. Examples:

  • ​​Shopify​​ powers our online store (Privacy Policy).
  • ​​Google Analytics​​ helps analyze website usage (Privacy Policy; Opt-Out).

We may also share data to comply with legal requests (subpoenas, search warrants) or protect our rights.

​​Behavioral Advertising​​

As described above, we use Personal Data for targeted ads or marketing communications. Learn more:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

​​Opt-Out of Targeted Ads​​:

  • Facebook: https://www.facebook.com/settings/?tab=ads
  • Google: https://www.google.com/settings/ads/anonymous
  • Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
  • Digital Advertising Alliance: http://optout.aboutads.info/

​​Do Not Track (DNT)​​

We do not alter our data collection practices in response to DNT signals.

​​Your Rights​​

European residents may request access, correction, or deletion of their Personal Data. Contact us below to exercise these rights.

Data may be transferred outside Europe (e.g., Canada, U.S.) for contract fulfillment or legitimate business purposes.

​​Data Retention​​

Order Information is retained until you request deletion.

​​Changes​​

We may update this policy to reflect operational, legal, or regulatory changes.

​​Minors​​

Our website is not intended for individuals under 17.

​​Contact Us​​

For questions or complaints, email: ​​hotearfashion@gmail.com​​

​​SMS Marketing Terms​​

Our SMS platform usage includes:

  • Providing your phone number constitutes consent to order notifications and marketing SMS (up to 6/month).
  • Phone numbers, names, and order details are shared with ​​SMSBump Inc​​ (EU-based) for targeted marketing.
  • ​​Opt-Out​​: Reply ​​”STOP”​​ or use the unsubscribe link in SMS.
  • SMSBump Inc is used for targeted marketing.